Getting new customers can be a fun and exciting experience for both you and the consumer. However, keeping that customer excited and engaged in your business can be relatively tough to do. Today we are going to take a look at some of the best tips to help you better engage your customers.
Build a Community
Having an online forum on your website or a facebook fan page where customers can interact is important. You can take this opportunity to ask your loyal customers for their insights and potential improvements you can make to better serve them.
These areas are great to answer questions that customers have. These are fairly simple to start and can create a major boost in your ability to connect with your consumers. For added measure, it’s always a good idea to include some helpful tips about the market you are in so your customers feel like you are providing value to them.
Host a Contest
This traditional route has always been a time-tested approach to engaging more consumers. By hosting a contest where you give away something for free you can grasp the attention of those who are interested in the item. The best contests are those which have a big prize that many individuals can’t afford out of pocket.
Show Interactive Videos at the Office
If you have a big company, it’s likely there are many floors and waiting rooms in your office building. Take this opportunity to connect with individuals through digital signage. Tell them a little bit about your company. You can use digital signage anywhere in your business and can find the best equipment when you click here.
Consumers are more likely to use a company that is in the modern digital spec as opposed to companies which don’t integrate technology well into their business. For example, having a waiting room video explaining the benefits of your products or services will not only show a customer what you are offering, but it will make their waiting time more pleasant.
Host Customer Appreciation Days
Take a few days out of the year and celebrate your customers. These events should be full of fun and engaging activities. Try to avoid pushing sales of your products and services onto these customers. Instead, make the day all about them. Your customers will feel special and appreciated. When you make your customers feel good, they feel good about not only using your services themselves but also recommending your business to anyone that will listen.
Promote Your Customers
Take the time to learn about each of your customers and then promote them on your website and social media profiles. Feature them as your customer of the month and recognize their loyalty to your business. This is a great way to connect with customers and keep your existing customers coming back for more as they feel more appreciated than ever before.
As a business owner, keeping your customers engaged is crucial to the lifeblood of your business. By following the great tips outlined above you should have no problem.